What started as a simple alternative to business lunches turned into a thriving community. A space where genuine friendships are built, business happens naturally, and busy professionals find connection beyond the office. It’s a story about rethinking networking, creating meaningful moments, and building something bigger than the game.

After walking away from stability to build a purpose-driven business, Mitch faced both growth and setbacks, including the closure of his first venture.

Rather than staying stuck in failure, he unpacked the lessons, rebuilt his mindset, and created The Pickup Project—a unique community that uses pickup basketball to build genuine relationships, trust, and business connections.

Mitch Case shares his journey from a successful career in HVAC sales to taking a bold leap into entrepreneurship, only to face failure, rebuild, and discover a deeper definition of success.